The latest releases, guides and features from search engines. From technical, to content, links or rankings, here you have some top SEO awesomeness published in the last week.
by Danny Sullivan / Search Insights
This post from Danny Sullivan is the response to another one: Earlier this week, Rand Fishkin published a post called "In 2020, Two Thirds of Google Searches Ended Without a Click" in which using SimilarWeb data he shared how they identified that "From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in the search results without clicking to another web property."
However, in Danny's post he answers that: "We send billions of visits to websites every day, and the traffic we’ve sent to the open web has increased every year since Google Search was first created."
by Search Off The Record / Search News
This episode is a recording of the Q&A section of the Search Central LIVE event which took place on Feb 24th, 2021. John, Martin, and Gary answer questions about launching a new site for a local business, algorithm changes, dynamic rendering, AMP, PWAs, title tag length, and more.
by Google Search Central Blog / Search Releases
Practice content and math assistance have been some of the most requested information from learners. If you have eligible content on your website, you can take advantage of these new schemas by following the best practices in this post.
Kristina Azarenko / Technical SEO
Lauren Macalalad / International SEO
How does content localization for products impact a site rankings and traffic?: "Localizing the product page content for the US market resulted in a statistically significant and positive impact to organic traffic with an approximate uplift of 24%."
Oliver H.G. Mason / Technical SEO
Let's learn from another smart Oliver's test, in this case about the impact of increasing your site Time to First Byte (and how to do it in case you would want that for any reason).
Lily Ray / Google News
Lily goes through configuration and criteria to take into consideration for Google News, Top Stories and Discover.
Ruth Everett / Technical SEO
Actionable post from Ruth going through different Python Libraries and showing how to use them for SEO purposes.
Areej AbuAli / Technical SEO
A handy guide from Areej with steps, criteria and questions to use when hiring a Tech SEO of different levels of experience.
Geoff Kennedy / General SEO
Geoff shares how to structure and focus your SEO audits for success!
Kayleigh Töyrä / SEO Management
"Communication is at the heart of great SEO. Whether it's getting that pitch over the line, on-going client communication, convincing developers that your requests are important, SEOs can feel like we're constantly trying to get people to listen." Learn how to do it with the wonderful Kayleigh!
Danny Goodwin / General SEO
If you're looking to expand the list of SEOs to follow over Twitter, this is a sold list from Danny.
Catalyst / SEO Events
Catalyst’s TechSEO “Mini” Boost offers a half-day virtual experience that includes cutting-edge content from top technical SEOs around the world... and completely for free! Register now and see you there on April 22nd.